Auction Photoshoot Checklist

Preparing your car for an auction photoshoot is crucial to ensure it looks its best and attracts potential buyers. Here’s a step-by-step guide to get your car ready:

1. Detailed Cleaning

  • Exterior Wash and Wax: Give your car a thorough wash to remove all dirt, dust, and grime. Follow up with wax to enhance the paint’s shine and protect it from fingerprints or smudges during the shoot.

  • Interior Cleaning: Clean the interior meticulously, including vacuuming the carpets, wiping down surfaces, and cleaning the windows from the inside. Pay special attention to areas that show wear and tear, like the steering wheel, seats, and dashboard.

  • Engine Bay Cleaning: If the engine will be photographed, make sure it’s clean and free of oil, dirt, and debris. A detailed engine bay can add value to the listing.

  • Wheel and Tire Detailing: Clean the wheels and tires, ensuring there’s no brake dust or dirt. Apply tire shine for a polished look.

2. Minor Repairs and Touch-Ups

  • Paint Touch-Ups: Address any minor scratches, chips, or dents. If the car has more significant paint issues, consider professional paint correction.

  • Replace Damaged Parts: Replace damaged or worn-out parts, like cracked lights, chipped mirrors, or worn-out badges. These small fixes can make a big difference in the car’s overall appearance.

  • Check for Rust: Inspect the car for any rust spots and treat them. Rust can be a major turn-off for potential buyers.

3. Fluid and Mechanical Checks

  • Top-Off Fluids: Ensure all fluids, including oil, coolant, brake fluid, and windshield washer fluid, are topped off and clean. This is especially important if the car will be running during the shoot.

  • Battery Check: Ensure the battery is fully charged and in good condition. Nothing disrupts a photoshoot like a car that won’t start.

  • Tire Pressure: Check the tire pressure and inflate the tires to the manufacturer’s recommended levels. Properly inflated tires enhance the car’s stance and handling.

4. Staging the Car

  • Location Selection: Choose a location that complements the car’s style. For example, a classic car might look best in a historic or scenic setting, while a modern sports car could shine in an urban environment.

  • Lighting Considerations: If possible, plan the shoot during the golden hour (early morning or late afternoon) for the best natural lighting. This soft, warm light highlights the car’s features without harsh shadows.

  • Remove Clutter: Ensure no clutter in the background could distract from the car. Remove any personal items, tools, or other vehicles if the car is being photographed in a garage or driveway.

5. Documentation and Accessories

  • Have All Documents Ready: Gather all relevant documents, including the title, registration, service records, and any warranties or receipts. These may not be photographed, but they should be on hand if the photographer needs to reference them.

  • Prepare Keys and Remotes: Ensure all keys, remotes, and any other accessories (like wheel locks) are available and in good condition.

  • Include Extras: If the car comes with extras, such as spare tires, toolkits, or original manuals, have these items clean and ready for inclusion in the photoshoot.

6. Final Touches

  • Polish and Buff: Give the car one last polish and buff before the shoot to ensure it’s spotless and shining.

  • Check for Fingerprints: After positioning the car, check for any fingerprints or smudges and wipe them off. This is especially important if you’ve moved the car after cleaning.

  • Condition the Leather: If the car has leather seats, condition them to enhance their appearance and remove any minor imperfections.

7. Communication with the Photographer

  • Discuss Key Features: Before the shoot, discuss with the photographer any key features you want to highlight, such as custom modifications, unique details, or rare options.

  • Confirm Shoot Details: Ensure all logistics are confirmed, including the shoot location, time, and any additional needs like props or extra personnel.

8. Prepare for Rolling Shots

  • Test Drive: If the shoot involves rolling shots, make sure the car is in good running condition and test drive it to ensure there are no issues.

  • Coordinate with a Driver: Arrange for someone to drive the camera car or assist with rolling shots, especially if the photographer needs to focus on capturing the best angles.

9. Post-Shoot Care

  • Clean Up: After the shoot, take care of any cleanup needed, especially if the car was driven on dusty or dirty roads.

  • Store Safely: Store the car in a clean, safe place until it’s time for the auction, keeping it in the best possible condition for potential buyers.

Following these steps will ensure that your car looks its best for the auction photoshoot, helping to maximize its appeal and potentially increasing its sale price.